Back to Our Rep Firm Members
Rep Company

Pro Reps West - Northern CA Office (Region 24)
510-760-2090
Organization Overview
Founded in 1995, Pro Reps is a sales and marketing company representing foodservice manufacturers. We service California and Nevada with offices in Costa Mesa and Berkeley, California. We are an Employee Owned Company, ESOP. Every employee has stock ownership, therefore “skin in the game”. Our team of highly motivated stock holders both in outside sales and sales support are all experienced foodservice sales people. Our manufacturers produce a wide range of products for the foodservice and hospitality industries including equipment, supplies, furniture and tabletop items.
Malcolm Cerri
CFSP, CPMR
Managing Partner
Alan Greth
Business Development Manger
Erik Van Orman
Business development Manager
Richard Buck
Managing Partner

Region Code
24 - San Francisco Metro
Additional Rep Firm Regions
22 - Southern California, 24 - San Francisco Metro
Brands - Equipment A-K
Amana (ACP), Bi-Line Systems, Champion Industries, Cleveland Range, CMA Dishmachines, ColdZone, Convotherm, Delfield, Fisher, Frymaster/Dean, Garland/U.S. Range, Imperial Brown, Kold-Draft
Brands - Equipment L-Z
Lincoln, Marra Forni, MerryChef, Metro, Premier Metal & Glass, Prince Castle, Scotsman, Server Products, Silver King, Southern Pride BBQ, Vita-Mix, XpressChef
Brands - Supplies/Smallwares
Barfly Mixology, Mercer Culinary
Product Categories - Overall
Equipment, Supplies/Smallwares
Product Categories - Equipment
Bakery, Bar, Beverage, Combi-Ovens, Cooking - Countertop, Cooking - Heavy, Custom Fabrication, Dispensing - Food, Display/Merchandising, Food Preparation, Healthcare, Holding/Transport, Microwaves, Refrigeration - Reach-In, Refrigeration - Walk-In, Serving, Steam, Ventilation
Product Categories - Supplies/Smallwares
Barware, Chef Apparel/Shoes, Cutlery, Kitchen Utensils/Tools
Product Categories - Tabletop
No Tabletop
Product Categories - Furniture
No Furniture
Product Categories - Technology
No Technology
Product Categories - Jan/San/Disposables
No Jan/San/Disposables
Showroom
Yes
Test Kitchen - Onsite
Yes
Test Kitchen - Offsite/Outsourced
Yes
Test Kitchen - Mobile
No
Chef on Staff
Yes
Total Personnel for Rep Firm
3
800 Company Phone
800-820-1073
Territory
California (Northern), Nevada (except Clark County), Nevada (Northern), Nevada(Western)
Link to Line Listing
https://www.proreps.com/northmanufacturing.php
Year Joined MAFSI
2019
Year Company Founded
1995
Looking for New Partners - Equipment Categories
Food Preparation, Ice Machines
Looking for New Partners - Supplies Categories
No Categories Open for New Supplies Partners
Looking for New Partners - Tabletop Categories
No Categories Open for New Tabletop Partners
Looking for New Partners - Furniture Categories
No Categories Open for New Furniture Partners
Looking for New Partners - Jan/San/Disp Categories
No Categories Open for New Jan/San/Disp Partners
Looking for New Partners - Technology Categories
No Categories Open for New Technology Partners
Looking for New Partners - Contact Name
Malcolm Cerri
Looking for New Partners - Contact Email
mcerri@proreps.com
Looking for New Partners - Contact Phone (Optional)
5107602090