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Rep Company
Organization Overview
Viola Group and Elevate Foodservice Group (Elevate FSG), two independent leaders in the foodservice equipment industry, announced a strategic merger effective January 1, 2026. The combined organization, The Viola Elevate Group, will continue serving the MAFSI Region 1 territory, bringing together Elevate FSG’s cutting-edge technology and forward-looking approach with Viola Group’s 35+ years of industry legacy and trusted relationships to deliver enhanced solutions for end users, consultants, and dealers.
David Viola
Managing Partner
Dawn Anderson
Inside Sales
Keith White
Sales Representative
Mike Jarvis
Sales Representative
Mitch Marcotte
Managing Partner
Pamela Hirst
Inside Sales
Rosina Boyd
General Manager & Sales
Rep Company
Region Code
01 - New England
Brands - Equipment A-K
AccuTemp, Amana (ACP), Antunes, Duke, Energy Door Company, Federal Industries, Fisher, Glastender, Hubbell, InSinkErator, Chill-Rite 32, Henkelman, Invacus, Hestan Range, Irinox, Equipex-Sodir
Brands - Equipment L-Z
Lockwood, Master-Bilt, Nemco, Nor-Lake, Titan Stainless, Unox Combi Ovens, Marra Forni, Meatico, Sammic, Spaceman, MultiWasher, Versa-Gard, Streivor, TUCS Equipment, Winston
Brands - Supplies/Smallwares
Tablecraft
Brands - Tabletop
Mikasa Hospitality
Product Categories - Overall
Equipment, Supplies/Smallwares, Tabletop
Product Categories - Equipment
Bakery, Bar, Beverage, Blenders/Juicers, Cooking - Countertop, Cooking - Heavy, Combi-Ovens, Display/Merchandising, Food Preparation, Fryers, Holding/Transport, Ice Cream, Microwaves, Refrigeration - Reach-In, Refrigeration - Walk-In, Serving, Storage/Handling, Waste Handling/Reduction
Product Categories - Supplies/Smallwares
Bakeware, Barware, Buffetware/Displayware, Cookware/Pans, Cutlery, Disposables, Kitchen Utensils/Tools
Product Categories - Tabletop
China - Fine, Dinnerware, Drinkware, Flatware, Servingware, Tabletop Accessories
Product Categories - Furniture
No Furniture
Product Categories - Technology
No Technology
Product Categories - Jan/San/Disposables
No Jan/San/Disposables
Showroom
Yes
Test Kitchen - Onsite
Yes
Test Kitchen - Offsite/Outsourced
Yes
Test Kitchen - Mobile
No
Chef on Staff
Yes
Total Personnel for Rep Firm
8
Territory
Connecticut, Connecticut (Fairfield County), Maine, Massachusetts, New Hampshire, Rhode Island, Vermont
Year Joined MAFSI
1973
Year Company Founded
1990
Looking for New Partners - Equipment Categories
Ice Machines, Refrigeration - Reach-In, Sanitation, Warewashing, Blenders/Juicers
Looking for New Partners - Tabletop Categories
Servingware, Tabletop Accessories
Looking for New Partners - Contact Name
Mitch Marcotte
Looking for New Partners - Contact Email
mitchm@viola-elevate.com
SpecPath Subscriber
Yes