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Organization Overview

Application oriented firm that's highly adaptable to new technology. We understand equipment and how it benefits end-users.

Our knowledge, experience and high-tech solutions can give you the advantage you need. In today’s competitive marketplace, you need an edge. Specialized has been the smart choice for foodservice consultants, equipment dealers, restaurateurs, health care facilities, schools, and institutions since 1996.

Our team has real world experience, with experience in the bar and food service industry we can help build trust with end-users & better understand and sell the why behind your product.

We have a Fully Functional Test Kitchen with a Chef part of our team.

We offer product demonstrations & host regular events with dealers and end-users, our manufacturer partners are always invited!
Kevin Jorgensen CFSP, CPMR n/a
Jennie Holmes Admin. Assistant
Jessica Goodman Sales
Tracy Thoren Office Manager
Walter Kirchhoff President
MAFSI Logo Rep Company

Year Joined MAFSI
800 Company Phone
Region Code
18 - Wisconsin/Upper Michigan
Looking for New Partners - Equipment Categories
No Categories Open for New Equipment Partners, Bakery, Bar, Beverage, Blenders/Juicers, Coffee, Combi-Ovens, Cooking - Countertop, Cooking - Heavy, Custom Fabrication, Dispensing - Food, Dispensing - Paper, Display/Merchandising, Food Preparation, Fryers, Hardware/Fixtures, Healthcare, Holding/Transport, Ice Cream, Ice Machines, Janitorial & Safety, Microwaves, Refrigeration - Reach-In, Refrigeration - Walk-In, Sanitation, Serving, Shelving, Steam, Storage/Handling, Ventilation, Warewashing, Waste Handling/Reduction, Water Filtration
Looking for New Partners - Furniture Categories
Bars, Booths, Decor, Heaters, Seating, Signs/Displays/Menu Boards, Tables
Looking for New Partners - Jan/San/Disp Categories
Cleaning Compounds and Related Dispensers, Disposables, Motorized Floor Cleaning Equipment and Accessories, Non-Motorized Cleaning Equipment/Trash Receptacles, Paper Products and Related Dispensers, Personal Protective Equipment (PPE)
Looking for New Partners - Supplies Categories
No Categories Open for New Supplies Partners, Bakeware, Barware, Buffetware/Displayware, Chef Apparel/Shoes, Cleaning Tools/Supplies, Cookware/Pans, Cutlery, Disposables, Kitchen Utensils, Storage Containers, Temperature Measurement/Food Safety, Textiles
Looking for New Partners - Tabletop Categories
China - Fine, Dinnerware, Drinkware, Flatware, Menus, Servingware, Tabletop Accessories, Trays/Patient Tray Tops
Looking for New Partners - Technology Categories
Menu Call Buttons, POS Systems, Software
Looking for New Partners - Contact Email
Looking for New Partners - Contact Name
Jessica Goodman
MTC Level (MAFSI Technology Certified)
Product Categories - Overall
Equipment, Supplies/Smallwares
Test Kitchen - Onsite
Year Company Founded
YouTube Channel
Brands - Equipment A-K
Advance Tabco, DoughXpress, Enofrigo, GTI Designs Display Cases, Avtec, CapKold, Groen
Brands - Equipment L-Z
Napa Technology, Perlick, TurboChef, PizzaMaster, Quik n' Crispy, Randell
Brands - Supplies/Smallwares
Read Products
SpecPath Subscriber
Michigan (Upper Peninsula), Wisconsin, Wisconsin (Southeast), Wisconsin (Southern), Wisconsin (Western)
Total Personnel for Rep Firm
Test Kitchen - Mobile
Product Categories - Technology
Product Categories - Jan/San/Disposables
Cleaning Compounds and Related Dispensers
Product Categories - Supplies/Smallwares
Bakeware, Cookware/Pans, Disposables
Product Categories - Tabletop
No Tabletop
Looking for New Partners - Contact Phone (Optional)
(920) 277-4279
Product Categories - Equipment
Bakery, Bar, Beverage, Blenders/Juicers, Coffee, Combi-Ovens, Cooking - Countertop, Cooking - Heavy, Display/Merchandising, Food Preparation, Fryers, Holding/Transport, Ice Cream, Ice Machines, Refrigeration - Reach-In, Serving, Shelving, Steam, Storage/Handling, Ventilation
Product Categories - Furniture
No Furniture