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Rep Company
Organization Overview
Application oriented firm that's highly adaptable to new technology. We understand equipment and how it benefits end-users.
Our knowledge, experience and high-tech solutions can give you the advantage you need. In today’s competitive marketplace, you need an edge. Specialized has been the smart choice for foodservice consultants, equipment dealers, restaurateurs, health care facilities, schools, and institutions since 1996.
Our team has real world experience, with experience in the bar and food service industry we can help build trust with end-users & better understand and sell the why behind your product.
We have a Fully Functional Test Kitchen with a Chef part of our team.
We offer product demonstrations & host regular events with dealers and end-users, our manufacturer partners are always invited!
Our knowledge, experience and high-tech solutions can give you the advantage you need. In today’s competitive marketplace, you need an edge. Specialized has been the smart choice for foodservice consultants, equipment dealers, restaurateurs, health care facilities, schools, and institutions since 1996.
Our team has real world experience, with experience in the bar and food service industry we can help build trust with end-users & better understand and sell the why behind your product.
We have a Fully Functional Test Kitchen with a Chef part of our team.
We offer product demonstrations & host regular events with dealers and end-users, our manufacturer partners are always invited!
Maddie Kirchhoff
Brand Manager
Jennie Holmes
Admin. Assistant
Jessica Goodman
Sales
Tracy Thoren
Office Manager
Walter Kirchhoff
President
Rep Company
Year Joined MAFSI
1996
800 Company Phone
262-798-1533
Region Code
18 - Wisconsin/Upper Michigan
Looking for New Partners - Equipment Categories
Bakery, Bar, Beverage, Blenders/Juicers, Coffee, Combi-Ovens, Cooking - Countertop, Cooking - Heavy, Custom Fabrication, Dispensing - Food, Dispensing - Paper, Display/Merchandising, Food Preparation, Fryers, Hardware/Fixtures, Healthcare, Holding/Transport, Ice Cream, Ice Machines, Janitorial & Safety, Microwaves, Refrigeration - Reach-In, Refrigeration - Walk-In, Sanitation, Serving, Shelving, Steam, Storage/Handling, Ventilation, Warewashing, Waste Handling/Reduction, Water Filtration
Looking for New Partners - Furniture Categories
Bars, Booths, Decor, Heaters, Seating, Signs/Displays/Menu Boards, Tables
Looking for New Partners - Jan/San/Disp Categories
Cleaning Compounds and Related Dispensers, Disposables, Motorized Floor Cleaning Equipment and Accessories, Non-Motorized Cleaning Equipment/Trash Receptacles, Paper Products and Related Dispensers, Personal Protective Equipment (PPE)
Looking for New Partners - Supplies Categories
No Categories Open for New Supplies Partners, Bakeware, Barware, Buffetware/Displayware, Chef Apparel/Shoes, Cleaning Tools/Supplies, Cookware/Pans, Cutlery, Disposables, Kitchen Utensils, Storage Containers, Temperature Measurement/Food Safety, Textiles
Looking for New Partners - Tabletop Categories
China - Fine, Dinnerware, Drinkware, Flatware, Menus, Servingware, Tabletop Accessories, Trays/Patient Tray Tops
Looking for New Partners - Technology Categories
Menu Call Buttons, POS Systems, Software
Looking for New Partners - Contact Email
walter@specializedwi.com
Looking for New Partners - Contact Name
Walter Kirchhoff
MTC Level (MAFSI Technology Certified)
Master
Product Categories - Overall
Equipment, Supplies/Smallwares, Tabletop, Furniture
Showroom
Yes
Test Kitchen - Onsite
Yes
Year Company Founded
1996
YouTube Channel
http://www.youtube.com/user/SpecMktgWI
Brands - Equipment A-K
Alluserv, Astra Coffee, Avtec, CapKold, Dormont, DoughXpress, Enofrigo, Geneva, Groen, GTI Designs Display Cases, Irinox
Brands - Equipment L-Z
Lakeside, Napa Technology, PizzaMaster, Power Soak, Quik n' Crispy, Randell, Rational, TurboChef
Brands - Furniture
Art Marble Furniture, Florida Seating, Midwest Folding Products, NOROCK, Oak Street, Original Wood Seating, Sculptware
Brands - Supplies/Smallwares
Mercer Culinary, Read Products
Brands - Tabletop
Barfly, Chilewich, Duralex, Mepra, On The Table, Peugeot Saveurs, Revol, Villeroy & Boch
SpecPath Subscriber
Yes
Territory
Michigan (Upper Peninsula), Wisconsin, Wisconsin (Southeast), Wisconsin (Southern), Wisconsin (Western)
Total Personnel for Rep Firm
14
Link to Line Listing
https://www.specializedwi.com/product-lines
Test Kitchen - Mobile
No
Test Kitchen - Offsite/Outsourced
Yes
Product Categories - Technology
No Technology
Product Categories - Jan/San/Disposables
Cleaning Compounds and Related Dispensers
Product Categories - Supplies/Smallwares
Bakeware, Cookware/Pans, Cutlery, Kitchen Utensils
Product Categories - Tabletop
China - Fine, Dinnerware, Drinkware, Flatware, Servingware, Tabletop Accessories
Looking for New Partners - Contact Phone (Optional)
262-424-1040
Product Categories - Equipment
Bakery, Bar, Beverage, Blenders/Juicers, Coffee, Combi-Ovens, Cooking - Countertop, Cooking - Heavy, Custom Fabrication, Display/Merchandising, Food Preparation, Fryers, Healthcare, Holding/Transport, Ice Cream, Ice Machines, Refrigeration - Reach-In, Serving, Shelving, Steam, Storage/Handling, Ventilation, Warewashing, Water Filtration
Product Categories - Furniture
Booths, Decor, Seating, Tables