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Rep Company
The Viola Elevate Group
Contact information may be available to logged in members.
Organization Overview
Viola Group and Elevate Foodservice Group (Elevate FSG), two independent leaders in the foodservice equipment industry, announced a strategic merger effective January 1, 2026. The combined organization, The Viola Elevate Group, will continue serving the MAFSI Region 1 territory, bringing together Elevate FSG’s cutting-edge technology and forward-looking approach with Viola Group’s 35+ years of industry legacy and trusted relationships to deliver enhanced solutions for end users, consultants, and dealers.
David Viola
Managing Partner
Dawn Anderson
Inside Sales
Keith White
Sales Representative
Mike Jarvis
Sales Representative
Mitch Marcotte
Managing Partner
Pamela Hirst
Inside Sales
Rosina Boyd
General Manager & Sales
Rep Company
Year Joined MAFSI
1973
Region Code
01 - New England
Looking for New Partners - Equipment Categories
Blenders/Juicers, Ice Machines, Refrigeration - Reach-In, Sanitation, Warewashing
Looking for New Partners - Tabletop Categories
Servingware, Tabletop Accessories
Looking for New Partners - Contact Email
mitchm@viola-elevate.com
Looking for New Partners - Contact Name
Mitch Marcotte
Product Categories - Overall
Equipment, Supplies/Smallwares, Tabletop
Showroom
Yes
Test Kitchen - Onsite
Yes
Year Company Founded
1990
Brands - Equipment A-K
AccuTemp, Amana (ACP), Antunes, Chill-Rite 32, Duke, Energy Door Company, Equipex-Sodir, Federal Industries, Fisher, Glastender, Henkelman, Hestan Range, Hubbell, InSinkErator, Invacus, Irinox
Brands - Equipment L-Z
Lockwood, Marra Forni, Master-Bilt, Meatico, MultiWasher, Nemco, Nor-Lake, Sammic, Spaceman, Streivor, Titan Stainless, TUCS Equipment, Unox Combi Ovens, Versa-Gard, Winston
Brands - Supplies/Smallwares
Tablecraft
Brands - Tabletop
Mikasa Hospitality
SpecPath Subscriber
Yes
Territory
Connecticut, Connecticut (Fairfield County), Maine, Massachusetts, New Hampshire, Rhode Island, Vermont
Total Personnel for Rep Firm
8
Test Kitchen - Mobile
No
Test Kitchen - Offsite/Outsourced
Yes
Product Categories - Technology
No Technology
Product Categories - Jan/San/Disposables
No Jan/San/Disposables
Product Categories - Supplies/Smallwares
Bakeware, Barware, Buffetware/Displayware, Cookware/Pans, Cutlery, Disposables, Kitchen Utensils/Tools
Product Categories - Tabletop
China - Fine, Dinnerware, Drinkware, Flatware, Servingware, Tabletop Accessories
Product Categories - Equipment
Bakery, Bar, Beverage, Blenders/Juicers, Cooking - Countertop, Cooking - Heavy, Combi-Ovens, Display/Merchandising, Food Preparation, Fryers, Holding/Transport, Ice Cream, Microwaves, Refrigeration - Reach-In, Refrigeration - Walk-In, Serving, Storage/Handling, Waste Handling/Reduction
Product Categories - Furniture
No Furniture